There is nothing more fun than getting wet in rains. But before you can ditch your umbrella and head outdoors, think again! Environmental pollution has slowly become a major issue, particularly for people who live in cities and urban areas. Even small towns experience enough air pollution now for it to start having a negative effect on the hair and skin of the inhabitants. The worst part is that damage from pollution isn’t always visible. Pollution is tough to deal with because there’s not much you can do to avoid it. Every time you step outdoors, you’re exposing your skin and hair to it. This means that on a daily basis your work commute is damaging your beauty.
Rain water is thought to be the purest of soft water sources. However, that’s only true if it doesn’t collect any particles, substances or minerals before it hits the ground. Although direct rain water is known to be pure and unpolluted, it’s unsure what it collects on its way down. When hair is exposed to rain water in certain situations, that’s what causes the most amount of hair damage. When acid rain, which contains chemicals and acids, comes in contact with one’s hair; it strips the tresses of moisture and leaves the hair frizzy and rough. So if your hair does gets wet, leave your wet hair loose for once. As unhygienic moistness can trap bacteria in the scalp and cause breakage when tied up tightly, allowing hair to sit loose can allow it to gradually dry. When you do finally have a bath, reach out for the Shampoo and Conditioner. Containing Keratin Actives, this duo will repair damage done to the hair strand, nourish it deeply and leave your hair smooth, strong and manageable.
The world is rapidly changing. Bodies, starting with the skin, is under even greater assault from pollution and toxic elements in the environment that it has not yet evolved enough to neutralize on its own. The consequences can range from irritation and premature aging, to organ damage and, at its worst, cancer. The effects of pollution on skin are also profound and seen as increased risk of skin cancer, skin sensitivity, premature skin aging, discoloration, dryness, dullness, and roughness. The threat from pollution is real and it is not getting any better any time soon. Skin and overall health can be protected by a high antioxidant diet, select supplements, properly cleansed skin, and using products with ingredients specifically tested against the most common toxins in pollution.