Selena Gomez considering to sell $2 Billion cosmetic brand Rare Beauty: Reports

• Selena Gomez reportedly is considering offers from firms looking to invest in or acquire her cosmetics brand Rare Beauty
• Selena has hired advisers to weigh offers for her cosmetics brand
• Gomez and her team launched Rare Beauty, currently at a valuation of $2 billion, in 2020

Actress and singer Selena Gomez has reportedly hired advisers to evaluate offers for her cosmetics company, Rare Beauty, as per Bloomberg reports. The company has been recognized as one of the "most sought-after M&A targets for 2024" by The Business of Fashion website, boasting a valuation of $2 billion. Gomez, along with her team, launched Rare Beauty in 2020, focusing on liquid cosmetics designed for easy application.

Sources familiar with the matter disclosed that advisers have been enlisted to assess interest from firms seeking to invest in or acquire Rare Beauty. Meetings have been held with potential suitors by the bankers, although Gomez herself has not participated in these discussions. Despite this, it is anticipated that Gomez, aged 31, will maintain her involvement with the business.

Both representatives for Rare Beauty and the acclaimed actress, known for her role in the Hulu series, chose not to comment on the matter. The Business of Fashion's recognition of Rare Beauty as a prime target for mergers and acquisitions underscores its rapid success in the cosmetics industry. Since its inception, Rare Beauty has garnered attention for its innovative products, with its blush going viral on TikTok in the subsequent year after its launch.