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India falls to 5th place in Maldives' top tourism markets

  • Indian tourists drop from the 3rd to the 5th largest group in the Maldives' tourism market
  • Diplomatic tensions arise after derogatory remarks by some Maldivian ministers against Prime Minister Modi
  • #BoycottMaldives trends on social media, leading to canceled trips and India's market share declining

29 Jan 2024

India falls to 5th place in Maldives' top tourism markets

India's ranking among the top tourism markets in the Maldives has fallen from the third to the fifth position within three weeks, reflecting a notable decline in Indian visitors. This shift follows diplomatic tensions sparked by derogatory remarks made by some Maldivian ministers against Prime Minister Narendra Modi.

Indian tourists, historically a significant demographic for the Maldives, accounting for nearly 11% of its tourism market in 2023, have reduced in numbers due to controversy surrounding Modi's visit to Lakshadweep on January 2. The diplomatic fallout resulted in a social media backlash with the hashtag #BoycottMaldives, leading to canceled trips and a suspension of Maldives flight bookings by an Indian travel portal.

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