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Bhuwan Chitransh's attempt to seek resolution for a defective MacBook skin from Dbrand turned sour when the company responded with a racist remark, igniting outrage online. Chitransh's initial post on social media, expressing disappointment with the product's quality, was met with an inappropriate response from Dbrand, who remarked, "Your last name is basically sh*t rash, be serious."
The offensive reply sparked widespread condemnation, prompting Dbrand to issue an apology and offer compensation amounting to ₹8.33 lakh. While the company asserted that their intent was to maintain a light-hearted tone, the incident underscores the importance of professionalism and sensitivity in customer interactions.
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