Apple has officially unveiled its latest lineup of products, headlined by the highly anticipated iPhone 17 Air, which the company is touting as the "biggest iPhone leap in recent years." The new flagship device breaks design barriers by becoming the thinnest iPhone ever at a mere 5.6mm thick. Powered by the new A19 Pro chip, the iPhone Air also features Apple’s first custom modem and wireless chips, all while promising all-day battery life. The launch event showcased Apple’s commitment to pushing the boundaries of design and performance across its entire ecosystem.
The standard iPhone 17 comes with a 6.3-inch ProMotion display and an A19 chip. Its camera system is a significant upgrade, featuring a 48MP dual fusion camera and a revolutionary Center Stage front camera. This innovative front camera eliminates the need to manually rotate the phone for landscape selfies, a feature that will be a game-changer for content creators. The Pro model, the iPhone 17 Pro, introduces a complete redesign with a forged aluminum unibody that is lighter than previous titanium models. It also boasts Apple's first vapor chamber thermal system, which delivers a staggering 40% better sustained performance than the iPhone 16 Pro.
The pricing for the new iPhone lineup has been announced for the Indian market. The iPhone 17 (256 GB) starts at Rs 82,900, while the ultra-thin iPhone 17 Air (256 GB) is priced at Rs 1,19,900. The high-end iPhone 17 Pro (256 GB) is available for Rs 1,34,900, and the top-of-the-line iPhone 17 Pro Max (256 GB) starts at Rs 1,49,900. These prices reflect the premium positioning of the new devices and the advanced technology they contain.
In addition to the iPhones, Apple also introduced new wearables and audio products. The Apple Watch Series 11, SE 3, and Ultra 3 come with significant health advancements, including a new hypertension notification feature designed to alert millions of people with undiagnosed high blood pressure. All models now offer sleep score analysis and 5G connectivity. The rugged Apple Watch Ultra 3 adds satellite connectivity for off-grid communication, while the Series 11 offers a 24-hour battery life and the SE 3 brings an always-on display to the more affordable model.
The new AirPods Pro 3 also promises a breakthrough in audio technology. They offer twice the active noise cancellation of the previous generation, live translation powered by Apple Intelligence, and an improved fit with five ear tip sizes. The durability has been enhanced with an IP57 rating. For fitness enthusiasts, the AirPods Pro 3 introduces new capabilities, including a heart rate sensor and tracking for over 50 workout types. The battery life is extended to 8 hours with ANC on and 10 hours in transparency mode, with a price of $249.