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PM Modi urges 'vocal for local' in weddings, questions trend of overseas celebrations

  • PM Modi advocates for 'vocal for local' in wedding shopping, urging people to prioritize products made in India
  • Expressing concern, Modi questions the necessity of families conducting weddings abroad and emphasizes the economic impact of celebrating on Indian soil
  • Prime minister links the 'vocal for local' pitch to holding weddings in India, promoting the development of supportive systems for local businesses

26 Nov 2023

 PM Modi urges 'vocal for local' in weddings, questions trend of overseas celebrations

In his monthly address on 'Mann Ki Baat,' Prime Minister Narendra Modi has called on the public to prioritize products made in India during wedding shopping, emphasizing the significance of supporting local businesses. PM Modi expressed concern over the emerging trend among "big families" to conduct weddings abroad, questioning the necessity of such practices.

He noted that the wedding season is underway, estimating a potential business of around ₹5 lakh crore, and urged individuals to contribute to the country's economy by choosing locally-made products for wedding celebrations.

The prime minister shared his thoughts, expressing a personal concern about the growing practice of families opting for overseas wedding venues. Modi stressed the importance of holding wedding festivities on Indian soil, asserting that it would contribute to keeping the country's money within India. He linked this approach to the 'vocal for local' initiative, suggesting that organizing weddings in India would foster the development of systems that support local businesses.

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