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Indian wrestler Vinesh Phogat's resilience and competitive spirit have kept her in high regard back in India. Her performance at the Olympics, though not resulting in an official medal, significantly boosted her market value as a brand ambassador. Before the Olympics, Vinesh's endorsement fee was around INR 25 lakh per deal. Following the Paris Games, this fee has surged dramatically to a range between INR 75 lakh and 1 crore per endorsement deal, reflecting her enhanced brand value and demand in the market.
This increase in her endorsement fee aligns with a broader trend among Indian athletes who participated in the Paris Olympics, where even without winning medals, their performances have positively impacted their marketability and brand value.