Kolkata’s fashion influencers are turning instagram into a cultural catwalk

Kolkata’s fashion scene is undergoing a transformation, shifting from its traditional roots of saris and silver from Gariahat to a modern digital presence defined by filters, Instagram reels, and influencer culture. A new generation of fashion influencers is fusing heritage with contemporary street style, creating a blend of the old and the new. For example, a Dhakai sari might be paired with sneakers, or a gamchha could be repurposed as a stylish tote. These creators are not only embracing their cultural heritage but also showcasing it online by filming reels in their local neighbourhoods, styling heirloom jewellery, and incorporating Bengali captions into their bold, fashion-forward looks. The content is authentic, relatable, and growing in influence.

Influencers such as Sayantika Banerjee (@sayantikabanerjee) and Mamta Sharma Das (@thebohobaalika) are spearheading this shift. Sayantika has gained recognition for her unique blend of Bengali glamour and Gen-Z style, while Mamta takes a more personal approach to fashion, describing her social media presence as a "visual diary." Many of these influencers are also collaborating with local brands like 145 East, known for its modern take on traditional gamchha fabrics, offering a stylish, global perspective on local textiles.

This movement, however, goes beyond aesthetics. Kolkata’s fashion influencers are also driving important conversations about body positivity, sustainability, and queer expression. Their content ranges from thrift hauls and sari restyling to no-makeup looks and personal reflections, offering a grounded, authentic perspective. Local brands like 145 East and Sienna have taken notice, forging partnerships with these influencers to tap into a growing, diverse audience while remaining firmly connected to the region's textile heritage.

What was once a niche street-style moment on the streets of New Market has now become a significant digital trend. Influencers are running pop-up events, hosting Instagram sales, and securing brand deals while turning fashion into a legitimate career. Kolkata, historically known for its literary scene and intellectual gatherings, is now also making headlines for its vibrant, culturally-driven fashion scene. The new runway runs from Park Street to your phone screen, one reel at a time.