Print media gets major boost as government raises ad rates by 26% from December 1

The Ministry of Information and Broadcasting has approved a 26% increase in advertisement rates paid by the government to print media. The revised structure, effective from December 1, 2025, aims to strengthen the financial base of newspapers as they face rising operational costs and growing pressure from digital platforms. The decision follows the recommendations of the 9th Rate Structure Committee, which reviewed industry submissions and cost factors over nearly two years.

According to the new structure, the rate for black-and-white advertisements in daily newspapers with a circulation of one lakh has been revised from ₹47.40 to ₹59.68 per sq cm. Premium rates for colour ads and preferential placements have also been introduced to align print advertising with evolving market trends. The government said higher rates would provide essential support for sustaining quality journalism and local news reporting.

Officials noted that the increase comes after the Model Code of Conduct was lifted post the Bihar elections. The last revision was in 2019, when print ad rates received a 25% hike. Prior increases were announced in 2013 and 2010. The current revision incorporates inflation, rising newsprint prices, and higher wages and processing costs flagged by newspaper associations such as the Indian Newspaper Society and the All India Small Newspapers Association.

Industry representatives welcomed the announcement, calling it a timely move after years of deliberation. The government stated that revising print ad rates helps maintain a balanced media ecosystem and ensures its communication strategies reach citizens effectively across traditional and digital platforms.