New study reveals audience is tired of Marvel now, doesn't want ensemble movies

  • Marvel fans exhausted by the slew of movies that are releasing as part of a franchises
  • A larger section of the fans would watch a new Marvel release in comparison to a DC release
  • A certain section of the audience is getting overwhelmed by it all

21 Nov 2022

Are Marvel fans exhausted by the slew of movies that are releasing as part of a franchises? A new study shows that Marvel and DC fans might be feeling a sense of fatigue over the recent follow-up of content that is being released in theatres. Even as recent releases have been dominating the global box office numbers, a certain section of the audience is getting overwhelmed by it all.

Fandom, a fan platform, has reported that even though a larger section of the fans would watch a new Marvel release in comparison to a DC release, the likelihood is more towards content that contains a single, stand-alone superhero story rather than a plot that begs to pull out characters from the franchise. 

The survey drew in from around 5,000 fans ranging from entertainment to gaming. The study shows how the audience can be categorized into four different subcategories, in order to understand the underlying motivation. These categories are the Advocates, the Intentionalists, The Culturists, and The Flirt. Each subcategory has a different perspective towards watching the same film.

The Advocates are what is known the loyal fanbase, those who will definitely watch a new Marvel film right after its release. The Advocates are "deeply invested" in the Marvel universe and will not miss the film at any cost. These films have become a part of their generation in a way that they know every little aspect of the universe. 


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