Bollywood filmmaker Subhash Ghai, who is known for giving Indian cinema some of the biggest hits like 'Karz', 'Hero' and 'Taal', is now all set to dabble in television. The director is set to venture into the small screen with a show called 'Jaanaki'. Based on women empowerment, 'Jaanaki' will go on air in May 2023 and it will be produced by Ghai.
Opening up on why he chose to venture into television, Ghai said that he considers it to be the most powerful medium. "Television is the most powerful medium that has the power to reform and redefine entertainment in our country. With 'Jaanaki' we aim to strengthen the movement of women empowerment," he said.
His company Mukta Arts has finalized an agreement with the CEO of Prasar Bharti to produce the show. "As Doordarshan is the most viewed channel in India, it is an honor to associate with such an iconic brand for our first daily soap," Ghai stated.
'Jaanaki' is written by Jainesh Ezardar, Vandana Tiwari, and Rekha Babbal. Rutuja Kathe is the creative director and the show will be directed by Jignesh Vaishnav and Dharmesh, produced by Rahul Puri and associate producer Vishal Gandhi.