NaMo app launches 15-day digital seva campaign with nine activities to mark PM Modi’s birthday

The NaMo App has launched a 15-day digital citizens’ engagement campaign called Seva Parv 2025 to mark Prime Minister Narendra Modi’s birthday on September 17. The campaign will run until October 2, coinciding with Mahatma Gandhi’s birth anniversary, and offers nine interactive activities designed to encourage public participation.

Among the highlights is Sabka Saath, Sabki Seva, where users can take up predefined tasks such as tree plantation and blood donation. Other activities include a virtual exhibition showcasing milestones from PM Modi’s journey, Selfie with PM, and an AI Shubhkamna Reel that allows citizens to generate personalised AI-powered birthday wishes for the prime minister.

The NaMo App also features Discover Your Modi Trait, a quiz-based module comparing citizens’ qualities with those of PM Modi, alongside Know Your NaMo Quiz, a curated book collection, themed merchandise, and a platform to send greetings from around the world.

According to the organisers, Seva Parv 2025 is not just a digital campaign but a reaffirmation of service, values, and shared national pride. It is aimed at giving citizens across the globe an opportunity to connect with PM Modi’s journey while actively engaging in nation-first activities.